Seven Capital Hotels (Shoreditch) Limited
Location: Shoreditch, London
Value: £17 million
Size: 70,000sqft / 125 bed
Service: Architecture & Interiors
This 70,000sqft project for Seven Capital will create a 125 bed boutique hotel on a stand alone island site utilising in part the original facade of a late Victorian warehouse. Our designs for the Great Eastern Street hotel define a new bespoke hotel brand, indigenous to its Shoreditch location.
The development also incorporates the restoration of the Grade II listed Griffin Pub with its upper levels being converted to residential use.
The prominent site at 61-67 Great Eastern Street has lain derelict for more than a decade with several previous development plans by other developers rejected. The proposal received unanimous approval from Hackney Borough Council having been supported by its Planning Officers and the Design Review Panel.
The interior concepts were integral to the architectural approach to this unique, world class, 125-room Boutique Hotel. The design is founded on integrity, exposed surfaces, honesty of materials and an abundance of natural light.
Proposals respond to the demographic of the hotel brand, the site’s historic significance and its recent history as a rich canvas for independant street art. Careful consideration has been given to the position of the entrances, front of house experience and integration of the ground floor restaurants to strike a balance between subtlety and vibrancy, the communal and the intimate. Exposed concrete slabs and services contrast with more luxurious interventions.
The restaurant is a destination in its own right but is designed so as not to detract from the residential quality of the guest experience. The approach is consistent through to the lower ground floor business hub, connected by a feature staircase, which incorporates meeting rooms and a screening room.
The guest rooms are relaxing, private havens within the city. Bespoke furniture and art, inspired by the street art found on the site, is incorporated into the walls, floor coverings, bathroom doors and headboards. A considered approach to the window dressing organises the window dressings whilst framing the views of Shoreditch.